Increase availability for conference calls Let’s look at the key outcomes for this job. While the causes of this vary, the result is that this has become an important job-to-be-done for many. Job #2: Get work doneĪ recent survey sponsored by Jive Software highlighted that people are working outside office hours more and more. The high performance manually driven car market will still be intact even in a world of self-driving vehicles. Think about those commercials with high performance vehicles speedily taking curves on beautiful rural roads. There is one outcome where self-driving cars are a step backwards: driving enjoyment. Taking those three outcomes together, it becomes clearer that self-driving vehicles will provide greater satisfaction on the Point A to Point B job-to-be-done. In this sense, they are more akin to what Megan Panatier tweeted. Self-driving cars will get you home safely. A great opportunity in ‘accident reduction’ applies to driving under the influence of alcohol. Cars generally have an advantage here because of their direct door-to-door operation.īut self-driving vehicles do provide improvements over regular cars on two other outcomes: accident risk and commute stress. Buses and trains are bound by set routes and schedules. But they are better than what buses and trains provide. For instance, self-driving vehicles will not provide better commute times than manually-driven cars. Reviewing the desired outcomes, where might self-driving vehicles provide an advantage? It’s dependent on how the different alternatives are considered. The table below shows outcomes for this job, and how well satisfied they are for different transit alternatives. What’s key here is understanding the important outcomes that are desired for this job. While a typical job has 50 – 150 outcomes, we’ll focus on a few summary level outcomes here. Concepts from the Strategyn jobs-to-be-done innovation approach are used to assess the alternatives: outcomes and satisfaction with those outcomes. In the analysis that follows, self-driving is compared to two common alternatives: regular, manually driven cars and public transit like buses and trains. Where can self-driving help? Know that, and you can see how it will fare in the future. To that end, here are four relevant jobs-to-be-done that I see: Know those, and you can determine what opportunities exist for self-driving cars. How can we begin to know self-driving cars’ fate? Do some outside-in market analysis. Understand what jobs-to-be-done relate to the act of commuting.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |